Candace — known across the internet as @theblondemuslim — always kept her religious faith in her back pocket. Though born and raised as a Christian, she found and converted to Islam at a young age after meeting a fellow Muslim and finding comfort and familiarity in Islam. Years later, she has been documenting and sharing her journey of identity and faith through social media.
YouTube as a means of documentation, expression, and education.
On her YouTube channel, Candace offers insight into her religious journey and educational videos for those who practice Islam, are questioning their own religion, or are just curious. In her most viewed YouTube video, Candace provides a short version of her conversion to Islam. In addition to videos concerning her life, she provides tips and insight regarding the Islamic faith, its traditions, and some of its aspects.
The Blonde Muslim Insta as a Lens for Beauty & Culture
On Instagram, Candace captures her travels; from California to Jamaica, to Saudi Arabia and Mecca, she documents everything. Additionally, she uses the platform to create a community of and for Muslim women, especially through her company FIVE.
Creating a Community Through Prayer, Fashion, & Education
Candace is the founder and owner of the company FIVE. Her brand makes fashionable prayer gowns, prayer rugs, prayer sets, as well as pocket-sized copies of the Quran. Not only does FIVE offer prayer garments, but it also offers prayer and education resources, including prayer courses and a pray-folio ebook. Additionally, Candace runs a discord group for Muslim women to connect and be a part of a community which includes perks such as meet-and-greet events, educational and networking resources, product launches, and so much more.
