Samir El-Sabini is a serial entrepreneur and an expert in the world of fintech. Juni, a neobank and his third startup, is here to solve specific problems for ecommerce companies.
“Juni solves challenges and offers insights, integrations, and tools that more traditional banks would not be able to offer,” El-Sabini told FinTech Magazine.
“I used to work in the industry we now cater to and I co-founded Juni because I genuinely want to provide entrepreneurs with the tools they need to successfully run their businesses and grow.”
Serial entrepreneur Samir El-Sabini
Having worked for several companies in the financial software and venture capital fund industries, El-Sabini was well-equipped to launch Juni.
El-Sabini co-founded his first startup, Adclouds, in 2014. The Sweden-based company specifically focused on helping clients secure the best advertising in the shortest amount of time.
The entrepreneur then went on to work for various companies in the worlds of technology and finance. He operated as CEO for the Stockholm-based IT consulting firm SUP46 (Start-Up People of Sweden). A year later, he became Chief Strategy and Product Officer for expense management software company Findity. At the same time, El-Sabini took on roles as a Venture Partner for Joyance Partners and as a board member for personal finance app Grace.
In 2017 El-Sabini took a second shot at launching a successful startup. The ecommerce company, Trader, aimed to provide solutions for underserved markets. Finally, in the midst of the pandemic in June 2020, El-Sabini created Juni. Now he operates as CEO, while his cofounders Anders Oresdal and Jonathan Sanders are CTO and COO, respectively.
Samir El-Sabini studied law
El-Sabini is from Gothenburg, Sweden. He holds a master’s degree in law from the University of Gothenburg.
“I’m a lawyer by trade,” El-Sabini said on the 2X eCommerce podcast. “[I] never worked too long as a lawyer. I jumped over to my friend who was in the performance marketing industry…That was my first company.”
“In the second company, we pivoted into more Shopify stores…In both those companies I learned how different it is to run an ecom from a financial perspective. But also how much I didn’t know. That’s one of the main drivers behind Juni. If I had known what I know today, I think the first company would not have been a failure.”
Samir El-Sabini: Juni
Typically, ecommerce companies use several different platforms to manage funds. But with money spread out across banks, advertisements, and payment gateways, it can be hard to keep track of company finances.
“So we give them a unified view of all those dashboards,” El-Sabini told TechCrunch. “Then we derive insights based on all that activity to give you ‘the right number.’”
Juni also provides companies with up to 10 physical credit cards and instant creation of virtual cards. With delayed revenues from payment gateways, ecommerce companies need high spending limits to continue marketing and ad campaigns.
“Ad campaigns will not do well if you get a card decline,” said El-Sabini. “My previous company used to switch cards every quarter because we had so many declines.”
Juni completed their $21.5 million Series A round in July 2021. DST Global and Felix Capital led the round. Juni also raised $2.4 million in a seed round the previous November. At the time, the company had a waitlist of 3,000.
Learn more about what Juni has to offer on their website.
