Salman Amin is the “Candy Man”…literally. Former executive at S.C. Johnson and PepsiCo, Amin now runs the British company Pladis Global, a world leader in biscuits and confections, as CEO.
Well-versed in managing snack products and packaging, Amin makes sure Pladis sweets and goodies are distributed everywhere. In fact, they reach far and wide, including Europe, America, Africa, the Middle East, Central Asia, and the Far East.
In addition to making sweet snacks, Pladis recently launched an eco-friendly initiative that will reduce plastic waste.
Salman Amin’s “sweet” gig
Prior to his leading role at Pladis, Amin served as chief marketing officer at PepsiCo, Inc. and a Chief Operating Officer at SC Johnson & Son. There, he spent over 20 years expanding both company’s flavors and packaging all throughout the world.
When named CEO of Pladis in 2019, the company had only been in operation a little over 2 years. However, it has quickly grown into a global snack leader. Now grossing approximately £3.5 billion (~$4.3 billion), Amin now looks to create global distribution strategies and ways to diversify McVitie’s, Ulker, and Godiva products.
While headquartered in London, Pladis has over 30 factories in 13 countries. Currently, these products reach over 4 billion people across the world.
Making snacks the star
Amin received a bachelor’s degree in civil engineering from Syracuse University. Eventually he made the jump into the business sphere, attending Northeastern University for his MBA. Moreover, he received an Honorary Doctorate of Letters from De Montfort University.
Described as an “insights-focused, energetic leader, with comprehensive global experience,” Amin earned his stripes at both PepsiCo and SC Johnson & Son. He led lucrative marketing, packaging, and digital campaigns for the companies’ products.
“I’ve built a career on seeking out opportunities to rewrite the rules, diversity and be part of consumer evolution. At Pladis we have the opportunity to make our local favourites global stars, and share the heritage of our biscuits and confectionery with the world,” he expresses on the Pladis website.
Salman Amin focuses on the tasty and renewable
In addition to making their products scrumptious and delicious, Pladis also plans to make them renewable. In December 2020, the company announced that it will eliminate the non-recyclable black plastic that accompanies many of its sweets and biscuits.
This move marks a landmark commitment to ecological sustainability, which also includes the elimination of PVDC film and a reduction in CO2 emissions.
Visit Pladis’ website here.
